ISSN 1683-8742

Volume 9 Number 2 August 2010

Contemporary Challenges for the Accounting Profession: An Australian Perspective

Mohammad Azim

Swinburne University of Technology, Australia

Farooque Hossain

American International University-Bangladesh

Samina Rahman

Australian National University, Australia


Accounting as a profession is facing many challenges that increased following the collapse of large Australian corporate houses like One.Tel, HIH Insurance, ABC Learning Centres, Allco Finance Group and Bill Express. Investors, regulators and other user groups are concerned about these crisis situations and demand that different regulatory thresholds be implemented to avoid the repetition of these scenarios. As a part of these suggested changes in Australia a number of regulatory and professional codes and guidelines were implemented, the most prominent being: Code of Ethics for Professional Accountants, which was introduced in 2006 and revised in 2008 by the Accounting Professional and Ethical Standards Board (APESB); Australian Stock Exchange Corporate Governance Principles (ASXGC), introduced in 2003 and revised in 2007; and requirements for companies to follow Global Reporting initiative (GRI). This paper discusses all these recent changes and attempts to provide some useful thoughts that will assist the Australia accounting profession in the future.

Brand Personality Orientation to its Brand Loyalty: A Case Study on KILLER Brand

Mueksh Kumar Mishra

Regional College of Management, Bijupattnaik University of Technology, Bhubaneswar, Orissa, India

Soumendra Kumar Patra

Regional College of Management, Bijupattnaik University of Technology, Bhubaneswar, Orissa, India


Although a considerable amount of research in personality psychology has been done to conceptualize human personality. There seems to be lack of studies to clearly establish the relationship between the brand personality dimensions and brand loyalty. The examination of brand personality will advance the research in marketing, especially the growing area of brand-consumer relationship. In this empirical study, an attempt is made to understand the relationship between brand personality dimensions and brand loyalty. The conceptual model proposed in this study examines the determinants of brand loyalty with respect to brand personality dimensions such as sincerity, competence and ruggedness and an important brand-consumer relationship variable for a popular clothing brand in India.

The Quality of Asset Portfolio and Loan Recovery of Commercial Banks: An Implication in Indian Context

Jaynal Ud-din Ahmed

North Eastern Hill University, Tura Campus, Meghalaya, India


The asset quality of commercial banks has been deteriorated due to increasing level of overdues which lead to high level of non performing assets (NPA) of banks. It consequently restricts the banks lending capacity and stands in the way of dilution of funds to developmental activities and hence the socio economic development of the area. Thus, improving the quality of loan assets is the true test of improved efficiency of banking system. The present paper attempted to investigate empirically the loan recovery and the quality of asset portfolio of Indian commercial banks in respect of trends in NPA; categories viz., substandard, doubtful and loss assets; sectoral composition viz., priority sector, non-priority sector and public sector. The paper also established the interrelationship between growth of advances and growth of NPAs of banks. Finally, it has identified some of the lacunas for large quantum of NPAs in the study area in the context of national scenario.

Rethinking about Global Climate Change: Bangladesh as a Case Study

Sharmin Aktar

American International University-Bangladesh

Abu Syead Muhammed Abdullah

Bangladesh Institute of Management Studies


The possible climate change vulnerability around the world is inducing people from all the tiers of the society to be aware of it. A number of scientific observations predict that climate change will be at the heart of many problems all over the globe and most people will undergo sufferings that originate from climate related problems. This paper undertakes Bangladesh as a base country for discussion as Bangladesh is one of the risky areas according to the report of the Intergovernmental Panel on Climate Change. This article dividing into four parts tries to review the causes, responsibility, consequences and initiatives as regards climate change from both the international and domestic perspective upholding the major climate change related issues and problems. More importantly, by this write-up efforts have been given to present the recent initiatives as regards climate change in Bangladesh along with the global community to mitigate and face the future severe challenges of climate change.

Management Practice in Action: A Case Study in the Healthcare Sector of Bangladesh

Khandokar Morshed Kamal

Dhaka Electric Supply Company Limited, Bangladesh

Qazi Shaheen Kabir

Institute of Business Administration, University of Dhaka, Bangladesh


There is an axiom in Management that a single solution does not fit all situations, even if the situations are apparently similar. This axiom has been manifested in this case study. The case study is based on a big Bangladeshi conglomerate group, which has both pharmaceutical unit and infusion unit. Having a great success in their promotion strategy for the pharmaceutical unit, the conglomerate group adopted the same strategy for the infusion unit. But in doing so, it did not notice the differences between the ways the pharmaceutical and infusion products are sold. The company failed to correctly identify the Influencer and Decider in the buying process of infusion products. Because of this failure, the company suffered big financial loss in spite of producing top quality infusion products. The company later found out the problem in their promotion strategy and took corrective action, which brought profitability for the infusion unit.

Food Price Inflation In Bangladesh: Can It Be Stopped?

Kazi Sabbir Ahmed

North South University, Bangladesh

A. F. M. Ataur Rahman

North South University, Bangladesh

Noor Mohammad Wasi Uddin

North South University, Bangladesh


Food crisis is one of the burning issues in contemporary world. Although Bangladesh is not facing this crisis in its hardest form still it is sufficiently strong to attract policymakers’ attention. This paper adds into literature first with a discussion on the reasons behind global food inflation. Then it presents results of a micro survey that we conduction in July 2007 with an aim to find out the causes behind food inflation in Bangladesh. We found that consumer preferences have been structurally shifted from basic to high cost (value added) food and that contributed to this price increase. However, this demand side effect has been enhanced by supply side factors, like shortage of global food production, increased usage of cereals in biofuel production etc. as well.

The Nature of Corporate Social Responsibility Disclosures by Bangladeshi Commercial Banks

Victoria Wise

Deakin Business School, Australia

Muhammad Mahboob Ali

Atish Dipankar University of Science and Technology, Bangladesh


The Bangladesh Bank is now encouraging corporate social responsibility (CSR) disclosure by banks however the adoption of CSR remains voluntary and not mandatory. The aim in this paper is to determine the nature and extent of corporate social responsibility disclosure in the banking sector in Bangladesh, and to assess the need to improve corporate social responsibility by such organisations. We observe, from our content analysis of the annual reports of three cases studies within the banking industry of Bangladesh, that corporate social responsibility disclosures focus on initiatives undertaken to support two critical two sectors within Bangladesh’s economy: agriculture and the SME sector. Further disclosures address contributions and donations made by the banks to support underprivileged sections of Bangladesh society including destitute youth and women. Of the three cases examined in this study, two are relatively new entrants to the banking sector. We observed that the newest firm, incorporated in 1999, made no disclosures in regards to its corporate social responsibility and, as a consequence, conclude that the corporate governance mechanisms in this firm are likely to be unsophisticated.