ISSN 1683-8742

Volume 8 Number 2 August 2009

Foreign Direct Investment and Export Competitiveness: An Analysis of Food Processing Industry in India

Smruti Ranjan Behera

Shyamlal College, Delhi University, India


The present study has analyzed the export competitiveness of the food processing industry of India after liberalization. The present study explores the competitive performance and export import trends of six foremost agro-based products and processed food products after the economic reforms. The role of FDI in the food processing industry has been examined by means of a panel data analysis of the Fixed Effects and Random Effects models. The export competitiveness of the food processing industry is done by examining the inter country trade between India-USA with India-UK, as both are major importers of the Indian processed food items. In order to measure the competitiveness of the processed food items in the US and UK markets the present analysis has taken the GDP of both importing countries USA and UK. The Real Effective Exchange Rate between India-USA with India-UK and Relative share of FDI from USA and UK to the food processing industry of India are considered as the exogenous variables. The relative and percentage share of processed food exports to both USA and UK are taken as endogenous variables. The result suggests that FDI exercises a significant positive effect on the export competitiveness of the food processing industry of India.

E-Procurement: A Developing Country Perspective (A Study on New Trends Concerned with Developing Countries)

S. L. Gupta

Birla Institute of Technology, Deemed University, India

B. K. Jha

Birla Institute of Technology, Deemed University, India

Hitesh Gupta

Birla Institute of Technology, Deemed University, India


E-procurement: a Developing Country Perspective, this conceptual paper is an attempt to throw light on buying/purchases through internet based on e-procurement mainly by B2B organizations. The perception of e-procurement is evolving with new techniques of e-commerce and e-business collectively. Further, in the fast changing global village, an enterprise/organization will procure goods/services electronically only if it will see benefits that might be gained with value added services resulting from e-Procurement. Moreover, procurement of big organizations such as BPCL, HPCL, IOCL, SAIL and ONGC have been discussed in the paper.

Key Success Factors for Implementation of Advanced Manufacturing Technologies (AMTs) Case Study Conducted on Selected Pharmaceutical Companies in Bangladesh

Bikash Barua

American International University-Bangladesh [AIUB]

M. M. Obaidul Islam

American International University-Bangladesh [AIUB]


This paper analyzes the key factors that affect implementation of Advanced Manufacturing Technologies (AMTs) in some selected pharmaceutical companies in Bangladesh. In this regard, we go through literature review to identify success factors for implementation and based on the literature review a framework is established to examine the key success factors. We conduct a questionnaire survey to collect necessary primary information. The information is then analyzed using statistical methods namely one way analysis of variance and multiple pairwise comparisons. From the result of the analysis we draw a conclusion and provided some suggestions in context. From the research, it is found that employee motivation, degree of availability of training program, employee relation and cooperation, existence of an employee education & training program prior to implementation, safety of performing job, need for team members to be familiar with the new technology, degree of management commitment and support, degree of financial support, and availability of skill is the key factors that affect successful implementation of AMTs.

Evaluating D-Net’s Pallytathya Kendra Project: an Ethnographic Approach

Bidit Lal Dey

American International University-Bangladesh [AIUB]

Stanley Sumon Rodrick

American International University-Bangladesh [AIUB]


This paper outlines a method to observe and evaluate the services of D-Net’s Community based Technology Centre (CTC), a Microsoft Unlimited Potential Project in Bangladesh. The evaluation problem is not that of monitoring the work done in a centre, but that of understanding how the intended beneficiaries make use of, and benefit from the information and communications made accessible through that centre. If ICT is to have an impact on development, it needs to be assessed from the perspective of the beneficiaries, as opposed to the routine monitoring carried out for NGOs and funders. Ethnographic fieldwork was conducted to develop an understanding about some crucial information needs of rural Bangladeshi farmers and to explore evaluation methodology for potential and current interaction between the CTC (also known as Pallytathya Kendra) and farmer community.

Value Creation in Marketing: Can Sales-Turnover turn to be a Competitive Advantage to the Marketer and Customer?

Md. Bakhtiar Rana

Jagannath University, Dhaka, Bangladesh

Saeed Alamgir Jafar

University of Dhaka, Bangladesh

Shah Md. Al-Emran Sarker

ASA University, Dhaka, Bangladesh


Doing business based on value delivered gives companies the means to get an equitable return for their efforts. Once markers/suppliers truly understand value, they will be able to realize the benefits of measuring and monitoring it for their customers. In this highly competitive circumstance all the firms regardless of the local or multinational tend to focus on value creation in marketing, by any means, in order to make their customers satisfied. Value is usually made with a target to satisfy the ultimate customer, but value creation in sales-turnover also affects the channel members and cost function, as a result impacts on the volume of sales and customer satisfaction as well. This formulation integrates value management, brand management, and relationship management within a customer-centered focus. Companies can decide which driver(s) strengthen for the best payoff. In this paper an effort has been made to develop an integrated value model composed of different strategies with different value concept, which ultimately impact on the sales turnover and thus create a value throughout the marketing functions and achieve its ultimate target. The paper moves step by step, from discussion of the concepts evolved in relation to value creation in marketing, then induction and development of the conceptual value creation model with special focus on the minimization of duration of the Sales-Turnover for competitive advantage vis-à-vis value creation for consumers. Finally, a rigorous theoretical analysis is given with an experimentation of the value model on a company- Abul Khair Co. Ltd.- partially practicing this concept in their marketing functions. This inductive model can be a solid basis for further research of strategic marketing application.

Small Medium Enterprise (SME) Program of BRAC Bank: Its Impact on Poverty Alleviation Among Poor Women in Bangladesh

Faraha Nawaz

University of Rajshahi, Bangladesh


The purpose of writing this paper is to examine the impact of SME program of BRAC Bank on poverty alleviation of poor women in Bangladesh. What is the main focus of SME program and what the SME can do for the development of Bangladesh? Does SME program of BRAC Bank bring any positive changes in life of poor women in terms of income level, savings, investment, education, housing etc that ultimately alleviate poverty in Bangladesh? Does SME program truly work for the alleviation of poverty among poor women? This paper seeks to answer all these questions. Both primary and secondary data have been used in this study. The major findings of the study are- the poor women brought significant changes in their life in terms of income, savings investment, purchasing power etc after getting SME loan. This paper also analyzes the major constraints that BRAC Bank faces in accelerating this program.

E-Governance as an Anti-Corruption Tool for Government in Bangladesh

A. A. M. Nurunnabi

Uttara University, Bangladesh

Kazi Tareq Ullah

Uttara University, Bangladesh


Corruption is a threat to the stability and security of societies. It can undermine the values of democracy, ethical values, and justice. It always works against sustainable development and the rule of law of a country, breeds social, economic and political crisis, distorts national and international trade. It traps millions of people in poverty and misery. Many local and international reports support mountain level corruption in Bangladesh. Bangladesh government launched the Support to ICT Task force (SICT) in 2003 aiming to establish e-governance for increasing the dynamism and efficiency. But immense efforts have been in vain. In this paper we want to study and explore the factors and actors that make corruption pervasive in Bangladesh. We also study the problems and prospects of establishing e-governance in Bangladesh and how it can be a success pillar to reduce corruption.

An Enquiry into the Practices of Corporate Financial Reporting on Internet in Bangladesh

Md. Abid Hossain Khan

Independent University Bangladesh

Ahmed Taneem Muzaffar

East West University, Bangladesh

Abdul Kader Nazmul

American International University-Bangladesh [AIUB]


The use of internet technology for corporate reporting is currently a well-established practice in many countries that have developed securities market. Investors find corporate web sites as a convenient way of collecting financial information of companies. Corporations also find the internet to be the most prompt and economical means of information dissemination. The practice of corporate reporting on the internet is relatively new in Bangladesh. However, the fast development of securities market in Bangladesh has caused expansion of this practice day by day. The paper investigates the emerging issues of online corporate financial reporting in the global context. It then makes an attempt to provide an appraisal of the current practice of corporate financial reporting on the internet by Bangladeshi companies and tries to provide recommendations in the light of global developments. The research reveals that although many of the issues relating to online financial reporting have been addressed by different standard setters worldwide, they have been overlooked in Bangladesh and some of these issues need particular attention for continued development and further guidance in this area.